Adamson Berekoff is the brainchild of two former Toni&Guy Creative Directors; Jamie Adamson and Ryan Berekoff. The vision was to create a relaxed, contemporary salon with knowledgable staff and incredible stylists. Together, they commissioned me to create their brand identity; it had to be modern and clean, fresh and stylish while retaining an element of the core service which can be seen in the icon. I thoroughly enjoyed creating this brand, I had creative licence and both gents were very receptive to all my ideas and I still have a great professional relationship with Adamson Berekoff.
Agency: Lost Souls Creative
Position: Creative Director